And wins the 2012 “No Shit, Sherlock” award.

In this month’s American Official Playstation Magazine, an interview is featured with Shuhei Yoshida, who is Sony Entertainment Worldwide’s President and in it he reveals the trouble they have had with attracting third party developers to the Vita.

He says that whilst Sony are happy with the hardware, and that it is an amazing gaming experience, he then adds “because of the growth of the social/mobile sector, lots of opportunities are being presented to publishers to choose from, and because the social/mobile side is the growing sector in terms of the business now, they are very quickly shifting their development resources to be part of that growing market.” As a result, Sony is “having a more difficult time than they had anticipated in terms of getting support from third-party publishers, but that’s our job.”

You can read more on this in the magazine and at IGN, but it does raise a couple of discussion points.

This “social/mobile sector” doesn’t seem to be hampering the 3DS, which is now consistantly outselling the Vita worldwide after its own rocky start.
It also raises questions with Sony’s own internal PR teams, I mean why would you release something if you didn’t have people lined up to develop for you?

Don’t get me wrong, the Vita has a great selection of very good games, and we have a rather impressive list of games coming out for it by the end of the year, but going into 2013 not an awful lot is know about what is coming.

Sony ultimately need to address the biggest pitfall to the overall success of the Vita, and that is how many have been sold worldwide. If more sell, the audience is bigger. A bigger audience will guarantee greater software sales.

And then more people will develop for you. Or is that too simple?