Sony’s PlayStation division is bundling the PS4 and the PS Vita together into an ‘Ultimate Bundle’, which will launch in time for the Christmas shopping period. Sony is also putting out a new Vita TV advertisement campaign titled ‘The Best Way to Play’. Both of these marketing strategies will focus on promoting the PS4/Vita combination.
“We’re really excited for Vita as we move into Christmas. We’ve got a great campaign with key messaging around new releases like Tearaway, the ever-growing game catalogue and the Remote Play service.” said senior product manager Ben Law.
It is unclear at the moment which countries will receive the bundle, but since the news was reported by MCV UK we can be fairly sure the UK will be able to get their hands on this combo. Pricing and further contents of the bundle are still unknown.