Following the recent bulk of information, Sony is going more into detail regarding character creation.

First they give you a  look at the camera feature, with which you can take a picture of yourself using the PlayStation Vita camera. After this, the game creates an character based on it.
You can then choose the coloring and clothes;
Then you choose one of eight starting jobs for your character;
They also gave a tiny peek into the “mating” system;
Later in game you will have access to a family tree where you can see quotes from the characters;
And now a few gameplay screenshots;
  • JoeCool

    Reminds me of Virtual Tennis!