Well this is peculiar. Sony aren't being involved in E3... at all! Lots of discussions as to why this might be the case. The official reason is pretty vague when you think about it. They say they seek other avenues of advertising their products, but seeing as E3 has always been successful for Sony, I fail to see how they expect to achieve anything from pulling out entirely. There are a few theories I can think of. 1.) They've had a falling out with the E3 organisers. A lot of money is passed around. I wonder if maybe Sony had disagreements with some of the terms? 2.) No games. This is thought to be the main reason, and Sony have apparently insinuated as such. I'm not up-to-date with up-and-coming releases on the PS4. However, Nintendo often have bugger all games to shout about at any given time, but they simply put a whole bunch of emphasis on just 2 or 3 games, so what is the problem with Sony doing the same? 3.) Sony are in serious financial trouble, period, and this is an effort to re-prioritise or put less emphasis on their gaming department. This is highly unlikely, or at least you would think at first. But then, Sony, as a major company, have had really bad years where they've shut down multiple game companies and downsized significantly. Could this be a precurser to a similar situation? Downplaying their role in the gaming industry before quietly downsizing? 4.) A new console is on the horizon and they will announce it at a special event later on (the positive view). It has been pointed out that, most recently, all 1st party devs have used standalone events to announce new hardware. Could this also be the case for Sony right now? Having said that, E3 isn't usually until, what, June? If that's the case, then presumably they'd be planning to announce the console after that time! That's an awful long time without contributing games to a major gaming event. I guess they could announce a system before that time, but then wouldn't E3 be the perfect opportunity to showcase the hypothetical hardware and games? Whatever the case, it seems really strange for Sony to back out altogether. Nintendo could get away with it, as they're very good at showcasing their limited selection of games brick by brick over multple months (or years) until eventual release. It's not really like that for Sony. Even during their bad years, they've simply had 3rd parties lead their E3 showings (i.e. the FFVII remake and Shenmue 3 announcements a few years back). Some are suggesting Sony can spin this into a positive later on, but I can't think of the life of me how this can be seen as anything other than a very negative move by them.